clock menu more-arrow no yes

Filed under:

XOXO's Hot Cupids Are Braving the Cold in Herald Square

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.


To celebrate their spring/summer collection, Valentine's Day, and the fact that male models exist, XOXO has enlisted a handful of "Hot Cupids" to stand around semi-shirtless in Herald Square today. They're appropriately stationed between Macy's and Victoria's Secret, passing out Valentine's Day survival kits that consist of a thong, breath mints, chapstick, a compact mirror, and Hershey's Kisses.

We swung by this morning to check them out the scene, and found that the weather was a little too nippy for them to be bare-chested, as was the original plan. Instead, you can find them clad in red robes, white angel wings, and little red bow-ties until 1pm.
· Shirtless Cupids on 34th; Pair Scotch With Jewelry Shopping [Racked NY]
· Watch Out, World: Male Models Are Getting Handsomer [Racked NY]
· A&F, Hollister to Celebrate Black Friday With Hot, Shirtless Guys [Racked NY]

Macy's

151 West 34th Street, Manhattan, NY 10001 (212) 695-4400 Visit Website