clock menu more-arrow no yes

Filed under:

J. Press York Street Executes a Sneak Attack on Bleecker Street

Photo by Rose Callahan
Photo by Rose Callahan

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

J. Press York Street, the sister line to preppy label J. Press, debuted its first New York City flagship so suddenly, its own head honcho didn't realize it had opened. According to WWD, the store will have its official launch at 304 Bleecker Street after Fashion Week, but it "quietly opened the doors this weekend."

At the brand's presentation yesterday, Creative Director Shimon Ovadia told the paper, "We didn't even realize it had opened." Now that it has, expect to find an interior that's inspired by the ivy league culture of Secret Societies, and, as the website explains, an "exclusive and historic vintage feel."
· J. Press York Street Opens on Bleecker [WWD]
· Get Schooled on Ivy League Style at the Museum at FIT [Racked NY]
· York Street by J. Press [J. Press]

J. Press York Street

304 Bleecker Street New York NY