How You Can Turn an Instagram Into Free Kurt Geiger Shoes

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Building on their recent boutique opening, team Kurt Geiger has been driving around the city in a little black London taxi that simultaneously shepards bloggers and editors between fashion shows and serves as an Instagram contest. Because it wouldn't be New York Fashion Week without a good, old-fashioned Instagram contest.

If you see the taxi—best bets are around their new West Village boutique or Lincoln Center—snap a picture and tag it #LittleBlackTaxi for the chance to win one of two prizes. The first is "Everything but the Dress," which includes a pair of shoes, a bag, and two accessories; the second is a "Shoe Wardrobe" which is three pairs of shoes. Not bad for giving a cute car the Valencia treatment.
· Kurt Geiger Opens in the West Village, Brings Shoe Chandelier [Racked NY]
· Kurt Geiger [Official Site]