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To support their spring women's ad campaign, Neo Modern, Barneys has commissioned a series of surreal short films for its Madison Avenue windows by Italian artist Yuri Ancarani for the project. WWD reports that the videos "feature a bunch of strange but amusing images, such as a face full of blinking eyeballs and a man who pops his head like a balloon, with little focus on fashion."
In previous seasons, Barneys windows have forgone actual clothing in the name of art. This time around, the videos will serve as backdrop to the merchandise available in store. The videos will be installed this weekend and run for six weeks after that, so there's plenty of time to catch an afternoon showing.
· Barneys New York Commissions Yuri Ancarani [WWD]
· There's Absolutely No Merch on Display at Barneys this Month [Racked NY]