clock menu more-arrow no yes

Filed under:

Apple's Brooklyn Battle: Fort Greene or Williamsburg?

New, 2 comments
Renderings of the Fort Greene and Williamsburg buildings
Renderings of the Fort Greene and Williamsburg buildings

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Apple is rumored to be looking at two locations for its debut Brooklyn store. Word of Apple entering the borough has been swirling since 2008, with previously suspected sites including Downtown Brooklyn's City Point, the Williamsburgh Savings Bank tower in Fort Greene, and the former Salvation Army location in Williamsburg.

Now, the Real Deal reports that the brand may be looking at a new building in Fort Greene called BAM South and located at 286 Ashland Place, or 247 Bedford Avenue in the 'Burg, right across the street from the incoming Whole Foods. The Real Deal says they have two sources for each of the locations, but no one involved will comment.

The Fort Greene project is part of a 381-rental building, and fits the glassy cube design aesthetic Apple adores. It's two blocks from the Barclays Center and part of the growing BAM cultural district. The building is run by Two Trees Management, which has brought other major retailers to brooklyn, including Barneys, West Elm, and Urban Outfitters.

In Williamsburg, the 1930s brick building is striking, but not Apple's usual look. At the corner of North 4th Street, it sits across from a Duane Reade and the future home of the Whole Foods complex. Previously, it was rumored that J. Crew could take the address, though they've opted for Cobble Hill. The landlord has confirmed deals with Parm and Umami Burger, and should soon sign Sweetgreen.

When/if Apple does eventually open in Brooklyn, the store will join five Manhattan locations and one Staten Island store.
· Apple eyes BAM South, Williamsburg for first BK store [TRD]
· This Is What Whole Foods Williamsburg Will Look Like [Racked NY]
· All coverage of 286 Ashland Pl [Curbed NY]