Inside the Brand New Joy Gryson Store in Boerum Hill

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Joy Gryson's flagship store in Tribeca now has a Brooklyn counterpart. This month, the handbag designer opened a second location on Atlantic Avenue in Boerum Hill, right next to Steven Alan and Jonathan Adler. The shop houses all three labels: IIIBeCa, Olivia Harris, and Gryson. One additional thing to note: the store gets an excessive amount of sunlight, so it's a pretty great cure-all for the winter blues.

· Joy Gryson [Official Site]
· Find the Perfect Fall Handbag at These Nine NYC Stores [Racked NY]