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Italian furniture company Natuzzi is exiting their Soho flagship in exchange for a new location uptown, at 105 Madison Avenue. The move has two points of significance: First, it's another link in the chain of stores opening in so-called NoMad, a relatively new area for shopping (though the home goods category isn't so new to the neighborhood, the preference over Soho is of note).
Second, it leaves a vacancy on so-hot-right-now Greene Street. In just the last year, Greene has seen high-profile designer openings including Proenza Schouler, Saint Laurent, and Chloé, as well as contemporary lines Alice + Olivia and Halston Heritage, and online-gone-offline optical retailer Warby Parker's debut storefront. It should be interesting to see who snaps up the storefront at 101 Greene Street where Natuzzi will exit.
· Natuzzi Leaves Soho for Nomad [CO]
· All Greene Street coverage [Racked NY]