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Retrosuperfuture Joins Soho's Eyewear Explosion

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Photos: Paul Barbera for Retrosuperfuture

Italian eyewear brand Retrosuperfuture has opened their first flagship at 21 Howard Street. This is the sixth stylish optical shop to open in a half mile radius in the last year, joining Germany's Mykita, France's Anne et Valentin, the UK's Culter & Gross, the Internet's Warby Parker, and a Tortoise & Blonde shop-in-shop at Urban Outfitters.

Exclusive to the new store is a style called Novanta, which was inspired by the City herself. The sunglasses are all black, from the frames to the lenses to the packaging.
· All eyewear coverage [Racked NY]