clock menu more-arrow no yes

Filed under:

Macarons! Wine! Ribbon! Here Comes Maison Ladurée Soho

New, 7 comments

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Maison Ladurée's second location in the U.S. is going to be a big one. The new location will include a retail shop for pastries in the front, as well as a full-service restaurant and a beautiful outdoor area in the back. It's slated to debut in mid-January, so you might as well forget about that New Year's resolution to eat less sweets. Leading up to the opening, we'll be posting exclusive behind-the-scenes photos of the progress. Sure, this may seem like an Eater story, but the fashion industry, as a whole, cannot get enough of these macarons.

Ladurée will be feeding us photos of everything happening at 398 West Broadway up until its magical doors open—and we mean everything: the choice of marble, the wine tastings, the pastry test-runs, the packaging, ribbons, and even the construction workers. To whet your appetite, start with the video right after the jump: Le Rêve Ladurée, and scroll through the first batch of photos.


Holiday boxes, and if you look closely, the floor plan.


Is it a new souffle, or the wall texture?


The patisserie chef hard at work


Ladurée's version of comfortable walking shoes


· Maison Ladurée [Official Site]
· Ladurée and Bonpoint Cozy Up on West Broadway [Racked NY]

Maison Ladurée

864 Madison Avenue, New York, NY 10021 646 558 3157 Visit Website

Ladurée

398 West Broadway, New York, NY