Designer Riccardo Tisci has ignited a Givenchy fire, and brand CEO Sebastian Suhl is ready to capitalize on that with a major retail push. No fewer than 26 boutiques are planned for next year, with one confirmed for uptown Manhattan. Of Tisci's rapid following, Suhl told WWD, "He's been effectively leveraging the Givenchy DNA with his own hands, and he's given the house amazing codes. Our product is very much desired."
While there are literally zero details on the New York store—not even an address—the brand opened a new women's flagship in Paris last week that could provide some clues. That location's design is the latest iteration of the brand's "box" retail concept, which hints at the black packaging first used by the company. However, Suhl says he'll avoid a "cookie-cutter" approach to designing the 26 stores.
· Givenchy Looks to Capitalize on Momentum [WWD]