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Back in July, Barneys announced plans to move away from its Co-Op concept. The Chelsea store was shuttered, the Upper West Side shop discontinued men's and got a makeover, and now the Brooklyn unit has been converted.
In keeping with the aesthetic at the remodeled UWS store and ongoing Madison Avenue flagship renovations, the Atlantic Avenue store is bright, white, and mirrored. Handbags take center stage in the front of the store, fully visible from the street through ample windows. High-end designers, previously only available at the Manhattan stores, have been added as well, with highlights including Chloé, Manolo Blahnik, Proenza Schouler, Stella McCartney, Marni, and Alaïa. The beauty offerings have been ramped up, as well, with a much bigger footprint on the ground floor. And menswear hasn't gone anywhere—it's sitting pretty on the lower level.
· Big Changes For Barneys, Beginning With UWS Store [Racked NY]
· Inside the New Barneys New York on the Upper West Side [Racked NY]