clock menu more-arrow no yes mobile

Filed under:

Hollister Is Trying To Dump Their Soho Flagship

New, 5 comments

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Photo via Yelp

Hollister is trying to sublet its enormous Soho store, according to The Post. Located at the unmissable intersection of Broadway and Houston, the store opened in July 2009 and holds its lease until May 2026, but the Abercrombie & Fitch-owned retailer is attempting to get out early. Previously, the address belonged to Pottery Barn.

One thing the next tenant won't benefit from is the exterior space used for painted brand signage: two new buildings going in will block much of its visibility. A six-story retail and office building will go up next to the strorefront, obscuring the Houston-facing wall currently painted a warm gray with the Hollister logo. An upcoming building at the triangular plot currently occupied by the BP gas station will block some exterior visibility as well. Even without the skyscraping signage, the prominent "gateway to Soho" presence is sure to attract big name retailers.
· Big deal on West 43rd Street (second item) [NYP]
· Hollister No Longer Has Shirtless Greeters, But Abercrombie Does [Racked NY]
· Abercrombie and Hollister Are Painfully Loud on Purpose [Racked NY]


600 Broadway, NYC