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The last few years have been good to Madison Avenue. The notoriously posh stretch of Manhattan's Upper East Side has seen a flurry of store openings and expansions this year, with a few interesting trends tucked between the blocks.
The avenue's "sweet spot" has long been the addresses between 60th and 72nd Streets. The area is still very much populated by top-tier designers, with a few recent additions including Alexander McQueen—who relocated to the area from the Meatpacking District—and Valentino, which opened a four story townhouse. This area has also seen an influx of contemporary brands, with Rebecca Taylor, Vince, Alice + Olivia, Theory, and Rag & Bone joining in the last two years.
Additionally, international brands looking to make their mark in the States are turning to the southern end of the sweet spot—between 60th and 64th Streets—for U.S. impact. Brazilian shoe brand Schutz opened at 655 Madison a little over a year ago. The French brand Paule Ka, which is sold at 475 locations worldwide, is opening their first U.S. store at 723 Madison Avenue, between 63rd and 64th Streets. Austrian jewelry brand Frey Wille is making a U.S. push with a store at 727 Madison (and a second unit in Soho). British menswear brand Kent & Curwen is slated for a flagship at 816 Madison Avenue.
Meanwhile, the area north of 72nd Street is seeing previously unheard of growth. Among the retailers that have opened north of that street are Maje, Everything But Water, James Perse, and Halston Heritage, reaching up to 84th Street.
· Northern Expansion Along Madison Avenue [WWD]
· All Madison Avenue coverage [Racked NY]