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In tandem with their new line of less-is-more handbags, Coach has unveiled a new, luxe retail concept. The first store to get the redesign is the Lower Fifth Avenue flagship, which reopens today after three months of construction. The store, originally opened in 2000, will serve as a retail "lab" for the brand to try new concepts.
First up is the elimination of cash registers. All employees will be armed with mini iPads, which will serve to ring up customers. Another big change is the doubling of square footage for men's product, an area which can be reached by its own 16th Street entrance. For ladies, handbags are still the main focus for the brand and for the store, but there are dedicated areas for winter accessories, ready-to-wear, and shoes.
· Coach's Reimagined Retail Concept [WWD]
· Community Board Stands Between Coach and Its New Image [Racked NY]
· Checking In On Lower Fifth Avenue's Retail Makeover [Racked NY]