clock menu more-arrow no yes mobile

Filed under:

H&M's Tech-y Times Square Store Has Some Bugs

Photo via WWD
Photo via WWD

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

H&M opened the doors to their Times Square store last week with a ribbon cutting by Lady Gaga and the promise of tech innovations like you've never shopped before. Among the 7,000 square feet of LED screens were features including an iPad-fueled "try and buy" fitting room checkout system and a customer-driven digital runway.

Fashionista heard that some of the new features in the store weren't working properly, so they stopped by to road test the store's bells and whistles. Unfortunately, the LED screens were displaying static and blurry images, the runway's touchscreen console had an error message, and the iPad checkout system was not obvious, though "you could browse and sign up to become some sort of member of something." On the upside, the store was well-organized and had a few Isabel Marant Pour H&M pieces left.
· H&M's New Store Fails to Live Up to Its High-Tech Promises [Fashionista]
· Essential Points On H&M Times Square, Lady Gaga, Isabel Marant [Racked NY]

H&M Times Square

4 Times Square, NYC