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Inside Zimmermann's Spacious New Store on Mercer Street

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Zimmermann's new flagship at 55 Mercer Street is three times the size than its last, which opened at 87 Mercer Street back in 2012. The label's ready-to-wear collection now has much more room to breathe alongside the signature swim line, which will be stocked in the store year-round. The shop is joined by another Australian native: Sass & Bide, which officially opened on Broome Street today.

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