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Before they can be seen by the general public outside the Madison Avenue flagship, Barneys New York will debut its holiday windows on Instagram at 10am this Wednesday.
WWD explains: "The 10-second video clip of each window, which contains no merchandise, will highlight the interactive, multidimensional elements that are featured in the window installation... The social media-focused launch is intended to ensure that a 'A New York Holiday' is accessible to a global audience beyond Madison Avenue, said Barneys."
In other Barneys news, the department store cancelled its collaboration launch party with Jay Z, and has since announced that 100% of the proceeds from the collection will be donated to Jay Z's Shawn Carter Foundation.
· Barneys New York Launching Holiday Windows on Instagram [WWD]
· Barneys Cancels Jay Z Collab Kick Off Party [Racked NY]
· Jay Z, Barneys Adjust Collab After Racial Profiling Allegations [Racked NY]
· 'Tis the Season: This Year's Department Store Holiday Windows [Racked NY]