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Lord & Taylor was the first of the city's department stores to unveil their holiday windows earlier this week: a menagerie of scenes depicting vintage New York City, holiday shopping, and the intimate exchaning of gifts.
Before they were raised to street level and revealed to the public Wednesday night, Roe Palermo, Lord & Taylor's DVP of Visual Merchandising, gave Racked a tour of the workshop where the windows are made, which lies underground, right below the Fifth Avenue store.
Travel through the workshop with Roe above, and read on for a few fun facts about how the windows are made—from how many sets of hands are needed to get it done, to how long the entire process takes.
How much time passes from the initial idea to the unveiling?
It takes about nine months to create the holiday windows. We begin with an idea and then create the windows around it, taking the concept from one idea to a complete story. The process really begins as soon as we break down the previous year's windows.
Are there any parts of the windows that tend to take longer than everything else to put together, construction-wise?
The details that go into each of the scenes are the most time consuming. Each outfit, speck of snow, or present that is included is carefully created by hand and placed within each scene. That said, these details are what makes the windows so special and breathtaking.
What made you pick vintage New York City as this year's theme?
Next year, Lord & Taylor will celebrate the 100th anniversary of our iconic Fifth Avenue building. Both our store and annual holiday windows have become a New York City landmark, so it's only fitting that this year's windows celebrate vintage New York and the city's rich history of tradition and heritage. We wanted to capture the excitement of the holidays in the city and the preparations that go into seasonal traditions, including the decorating, shopping, and celebrations.
· Lord & Taylor's New York City Holiday Windows, Revealed [Racked NY]
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