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Eileen Fisher Renovating, Expanding, Looking In Brooklyn

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Photo via WWD

Womenswear designer Eileen Fisher is in retail expansion mode. The brand has just signed on for the Financial District's Brookfield Place, is scouting for a Brooklyn location, and has relaunched two Manhattan stores.

One of the reopened stores is at the Time Warner Center, which was renovated to reflect the brand's longterm commitment to sustainability. The company has held a lease at the retail complex for ten years, and has signed on for another ten years. Meanwhile, at 166 Fifth Avenue, reopened in August, the designer has launched a new line called The Fisher Project. Instead of relaxed-fit knits for which the brand is famed, this "edgier" offshoot ventures into backless looks, spaghetti-strap camisoles, and other skin-baring silhouettes.
· Eileen Fisher Unveils Two New Retail Concepts [WWD]
· All Brookfield Place coverage [Racked NY]

Time Warner Center

10 Columbus Circle, NYC