Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Meanwhile, here's a video compilation of what happened a few hours ago at the H&M Times Square launch. It's mostly of special guest Lady Gaga, and could easily be mistaken for a New Year Eve party. As expected, a lot of those people lined up hours and hours in advance. [Instagram; Fashionista]