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Seven Takeaways From Today's Isabel Marant for H&M Launch

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The line outside the H&M Fifth Avenue flagship this morning for the Isabel Marant collection was pretty wimpy in comparison to past collaboration lines—probably due to the fact that 1.) it was freezing and 2.) H&M finally has e-commerce. Our reporter was the 21st person in line, and was allowed to shop the collab in the second group at 8:25am. Below are seven key takeaway points to read over before you shop.—Reporting by Hsini

1. Seven pieces of clothing are allowed per person in the dressing room.
2. Sizing is a little tricky, since they were only restocking after each group. Size fours were a little sparse in some pieces.
3. The dressing room upstairs for men had no wait.
4. The staff was super helpful, and asked what we were looking for and in what size when we got in.
5. The accessories were barely touched. maybe the last thing people look at before they exit.
6. The red leather pants and embroidered jacket were popular, but the kid's stuff went untouched.
7. No specific styles were totally wiped out: the four-piece limit per style makes a difference.
· The Isabel Marant Line at the Fifth Avenue H&M Started at 1am [Racked NY]
· Comfy Seats at the Isabel Marant for H&M Herald Square Launch [Racked NY]
· A Smaller Isabel Marant Crowd at the H&M in Flatiron [Racked NY]

Isabel Marant

469 Broome Street, New York, NY 10013 (212) 219-2284 Visit Website

H&M Fifth Avenue

640 Fifth Avenue New York NY