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Beastie Boy Mike D Helped Get Opening Ceremony a Juice Bar

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Photo: Opening Ceremony
In a surprisingly late-on-the-trend move, Opening Ceremony now has a juice bar. Brooklyn's Heartbeet Juicery opened within the retailer's Howard Street men's shop Monday, offering their raw, cold-pressed concoctions to the masses in a world where liquified kale is standard issue.

An interview with the duo behind Heartbeet reveals that Beastie Boy Mike D was singing the praises of the juicery to OC co-founder Humberto Leon at a recent Kenzo fashion show in Paris, resulting in the partenership.
· Juice Couture! OCNY Welcomes Heartbeet Juicery [OC]
· Heartbeet Juicery [Official Site]
· All Opening Ceremony Coverage [Racked NY]

Opening Ceremony

35 Howard Street, New York, NY 10013 (212) 219-2688 Visit Website