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If last night's preview party for H&M's Isabel Marant collaboration is any indicator, Thursday's 8am launch is going to be a straight-up madhouse. The event was held at the Fifth Avenue flagship, where the collab was corralled into a corner of the first floor. It's not a big section, and it's scary in there. We were able to find sanctuary along the perimeter, but that didn't last long—frenzy ensued as workers attempted to restock the racks and shelves. We witnessed one employee, who was easily carrying about forty pounds of chunky knit sweaters on his back, get stopped and questioned by one shopper on where she could find another size in something.
If you're ready for this, check out our guide below that has all the important details: which stores will carry it, when to line up, how the wristband system works, how much you can buy, and how long you'll have for returns.
· The Ultimate Guide to the Isabel Marant for H&M Launch [Racked NY]
· Essential Points On H&M Times Square, Lady Gaga, Isabel Marant [Racked NY]
· Update: More of the Isabel Marant for H&M Lookbook Leaked! [Racked]