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Social shopping app Trendabl launched e-commerce yesterday and with it, a pop-up shop at the Paramount Hotel's Free & the Brave concept space. The retail portion of the hotel was originally founded by Bethany Mayer of Montauk's Surf Bazaar before transitioning to pop-up shop venue.
Trendabl's shop displays one of each item available—including pieces by Singer 22, Anita Ko, Reece Hudson, and blogger Sincerely Jules—which can be purchased by opening the company's app and scanning a QR code next to the item. Merchandise will ship the same day as the on-phone purchase is made. The shop runs through Sunday, November 17th.
· Trendabl [Official Site]
· Free & the Brave Transitions to Nonprofit Pop Up [Racked NY]
· Surf Times Square [Racked NY]