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H&M. Times Square. Lady Gaga. The Isabel Marant Collab. BOOM.

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As if H&M didn't have enough on its plate this week, the Swedish megachain has announced that its new Times Square store will open at 12:01am on Thursday, November 14th—the same day as the Isabel Marant collaboration launch. The store will stay open for a full 24 hours with a digital countdown announcing hourly deals. Oh, and Lady Gaga will be there to cut the ribbon and light the massive sign.

Those planning to camp out for the Marant launch elsewhere might want to relocate to the Times Square location, since the first 1,000 people in line will receive an "Access to Fashion Pass," valued between $10 and $1,000. The store is located at 4 Times Square between West 42nd and 43rd Streets, and will be impossible to miss—in addition to the gigantic towering logo, it'll also feature a 53 foot glitter wall.

Update: The Times Square store will be "the first store worldwide to debut the Isabel Marant for H&M collection to the public," though the time that it will launch has not yet been confirmed. We're waiting for an official response, and will add that in once it comes through the wire.
· The Ultimate Guide to the Isabel Marant for H&M Launch [Racked NY]
· H&M Inserts Itself Into the New York Skyline, via 4 Times Square [Racked NY]

Isabel Marant

469 Broome Street, New York, NY 10013 (212) 219-2284 Visit Website

H&M Times Square

4 Times Square New York NY