Hundreds of People Lined Up Before Dawn at Sephora Brooklyn

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Today's the day Sephora enters Brooklyn. In anticipation—and perhaps hoping to get their hands on one of the mystery gift cards worth up to a grand—people started lining up well before daybreak.

By 6am, there were over 100 people in line. A tipster wrote in to let us know she hopped on line at 6:30am with about 150 people in front of her. By 7am, the line wrapped the block.

Got up at 4AM to head to the grand opening of the new Sephora in Downtown Brooklyn

— Chelsea March (@ChelseaMarch) November 1, 2013

Little Luxe: pre7 am line around the block for the opening of Sephora on Court &Joralemon in Brooklyn Heights..a cheer at 745 as line moves

— Anthony Napoli (@Brooklyn_Beat) November 1, 2013

· Sephora Brooklyn Has an Opening Date, Lots of Freebies [Racked NY]