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After two years of selling stylish maternity and post-pregnancy wear, Hatch is opening its first standalone retail venture: a pop-up shop at 25 Howard Street in Soho. The store, which opens on the 3rd and will stay through November, will carry the brand's full collection, exclusive new pieces, and gifts, as well as a "denim doctor" for transforming regular jeans into maternity jeans.
Other vendors who will round out the offerings include Serena & Lily, a company that specializes in nursery furniture and decor, Roseark jewelry, and natural skincare products from Earth Tu Face. There will also be treats "to quell pregnancy cravings", like pickles and ice cream. And since this is Soho, fresh pressed organic juices are also on the menu.
· Hatch [Official Site]