Experience Bridal Brand BHLDN at Anthropologie on the UES

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Anthropolgie's Upper East Side store will host its wedding brand, BHLDN (that's "beholden" sans vowels, FYI), for a pop up this month. From October 14th til the 20th, the bridal line will have an assortment of wedding gowns, bridesmaid dresses, accessories, jewelry, and shoes available at the store.

The brand extension was launched online in 2011, and has grown to brick-and-mortar presence in Houston, Chicago, and Beverly Hills. "New York has been a top market since we launched," said BHLDN's managing director Nicole Sewall. "We receive requests for a [New York City] store almost daily, and establishing a permanent presence in NYC is definitely a goal for BHLDN. In the meantime, our pop-up shop is an opportunity to connect with our eager customers and to give them an intimate, tangible BHLDN experience."
· New York City Pop Up [BHLDN]
· All Anthropologie coverage [Racked NY]