Get Ready to Be 'Merchantained' by Denim & Supply's Art Wall

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Denim & Supply is launching a new art project at their Greenwich Village outpost. Dubbed The Art Wall Project, the company will hire a rotating cast of emerging artists to transform the store's facade. "The Art Wall Project is a large-scale collaborative project which combines public artwork, Denim & Supply branding, social media, product development and philanthropy, all part of what we like to call 'merchantainment,'" said David Lauren, executive vice president of global advertising, marketing and communications for Ralph Lauren Corp.

First up is graffiti and street artist Hellbent, who will take the reigns October 23rd. Passersby can watch the install take place as it develops over a few weeks. The store will sell limited-edition products inspired by The Art Wall, with one hundred percent of sales benefiting students at the School of Visual Arts (despite the store being in closer proximity to Parsons and Tisch).
· Denim & Supply to Transform NYC Store Facade Into Art [WWD]
· Denim & Supply is Filled to the Brim With Americana Heritage [Racked NY]