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You Can Soon Buy L'Oreal Products at the Bryant Park Subway

Coco Rocha demonstrating how to shop for makeup en route to the subway
Coco Rocha demonstrating how to shop for makeup en route to the subway

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There is now nowhere in New York City that you can't buy beauty products. This morning, L'Oreal debuted a beta version of the "first-ever intelligent shopping experience" in the Bryant Park subway station. To put that in english, it's a vending machine that recognizes the colors in your outfit and suggests products that will match or clash (in a good way) that you can buy on the spot with the swipe of a credit card. All in all, the process takes two minutes.

The machine will debut to the public on Monday and stay open through December 30th, during 7am to 9pm on weekdays and 10am to 8pm on weekends. For the first two weeks there will be attendants on hand to walk you through the process. Enter at the Fifth Avenue and 42nd Street entrance for the quickest underground route.
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Bryant Park Subway Station

5th Ave & W 42nd Street New York NY