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Brooklyn: Suddenly a Fragrance Hot Spot

Photo via <a href="">Twisted Lily</a>
Photo via Twisted Lily

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Brooklyn is seeing a small flurry of fragrance openings with three new shops and one pop up all launched within about a month. Williamsburg will gain Nomaterra at 240 Kent Avenue early next month, and is already host to the Juniper Ridge pop-up shop within Barber & Supply. Meanwhile, Boerum Hill has seen Twisted Lily and Atelier Cologne open this season, both located on Atlantic Avenue.

Of the group, Twisted Lily is the only multi-brand boutique, focusing on all-natural products ranging from made-in-BK brands to international top shelf scents. Nomaterra and Juniper Ridge both create "location-based" fragrances: for the former that includes a Brooklyn Violet Leaf scent while the later literally distills the wilderness. Atelier Cologne's claim to fame is their high concentration of citrus, the hallmark of cologne itself.
· Twisted Lily Fragrance Boutique [Daily Candy]
· MCMC's Founder Smells It All, Swears By Chilled Rosewater [Racked NY]
· Atelier Cologne Brings a French Whiff to Atlantic Avenue [Racked NY]