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Ladurée and Bonpoint Cozy Up on West Broadway

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Macaron sweet spot Ladurée and French childrenswear brand Bonpoint are gearing up to open right next door to each other on West Broadway. Maison Ladurée's shop is about a year behind schedule, but the tantalizing pastry video playing on the building's facade makes it seem like it can't be that much longer.

When it does open, it will reportedly include a full-service tearoom and restaurant. The Soho store will be Bonpoint's fourth in New York City, with two others on Madison Avenue and one on Bleecker Street.
· Maison Ladurée Will Bring the Macaron Fever to Soho This Fall [Racked NY]
· Eight Children's Stores for the Most Discerning Baby Whales [Racked NY]

Maison Ladurée

864 Madison Avenue, New York, NY 10021 646 558 3157 Visit Website

Maison Ladurée

398 West Broadway, New York, NY