DKNY and Rita Ora Drop the B-Word on Madison Avenue

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DKNY campaign star and musician Rita Ora feels like a "bad bitch" when wearing the brand, and now all of Madison Avenue knows about it. The massive campaign starring Ora is plastered on the brand's flagship with the quote: "When I wear DKNY I feel like a bad b*tch." You can also spot it at the Soho store on West Broadway, as well as on the site homepage.

The campaign is the latest in a string of moves to court today's cool kids, who are really, really into the '90s—a decade that DKNY dominated. See, for example, the recent capsule collection for Opening Ceremony and a photo shoot with A$AP Rocky.
· donnakarandkny [Instagram]
· Opening Ceremony Presents a DKNY '90s Street Style Revival [Racked]