Joe Fresh 34th Street Has Re-Opened With More Activewear

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Following their Soho launch, Joe Fresh has re-opened their 34th Street store after a makeover that began in March. The remodeled store now looks... more like the city's other Joe Fresh stores. Of note is an expanded selection of women's and men's activewear.
· Shop Joe Fresh's Runway Collection at the New Soho Store [Racked NY]
· Joe Fresh's 34th Street Outpost is Closed for Beautification [Racked NY]