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Rent the Runway Opens a New Showroom at Henri Bendel

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Rent the Runway will officially debut a new showroom tomorrow at Henri Bendel, located on the second floor of the Fifth Avenue store. (The online rental site also has a showroom on Varick Street in Tribeca that accommodates local appointments.) For those anxious about picking out a dress for your bachelorette party or friend's wedding online, now there's the option to do so in Midtown.

Before we headed over there this afternoon, we created an online profile and browsed the inventory, then added six options to a "virtual fitting room." Once you arrive at the showroom for your appointment, you'll get a one-on-one style consultation with one of their pros. The fitting room was already equipped with the pre-picked styles, plus a few others that were chosen based off the info in the user profile.

Rent the Runway's co-founder Jennifer Hyman was on hand to talk about the new space, and explained: "The Rent the Runway girl doesn't want to spend her time looking for a dress—she'd rather spend that time with friends or family." As to why they picked Bendel, Hyman referenced the store's makeup, accessories, and customer service.—Esther Levy-Chehebar
· Here's What It's Like Renting From Rent the Runway's Showroom [Racked NY]
· All Rent the Runway Coverage [Racked NY]

Rent the Runway Showroom

163 Varick Street, New York, NY 10013 (800) 509-0842 Visit Website

Henri Bendel

712 5th Avenue, Manhattan, NY 10019 (212) 247-1100 Visit Website