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Bedroom-based Sleepy Jones has opened their pop-up shop at The Hole gallery on Bowery. The brand's claim to fame is "not-quite-ready-to-wear," which is materialized in $145 pajama tops and $44 t-shirts bearing the names of forward-thinking figures like Dada and Prouvé. Fitting, as the inspiration behind the line is artist types who produced work in laid-back clothing.
· All Sleepy Jones coverage [Racked NY]