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Hermès is opening a scarf-centric pop-up shop at the Time Warner Center today. The Silk Bar—a name that could definitely be mistaken for a gentlemen's club—will run through October 31st, supporting the company's Silk Knots mobile app. The app, which also launches today, dispenses vital silk scarf information including knotting films and knotting cards.
The oval-shaped kiosk in the building's lobby was inspired by a diner and features a neon chalkboard "menu" of "Daily Silk Specials." The selection is primarily scarves, including the Maxi Twilly line introduced last week at $290 a pop, along with ties and enamel accessories.
· Hermès Opens Silk Bar Pop-up in New York [WWD]
· Moleskine's First U.S. Store Is Coming to the Time Warner Center [Racked NY]