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Now that the Russian-based footwear brand Carlo Pazolini has established itself in Soho, it's time for the next most obvious step: Meatpacking. In an article documenting the upcoming expansion plans, WWD reports that a location in the neighborhood is "confirmed for this year."
CEO Sheryl Bloom explains to the paper, "New York is still the fashion capital [in the U.S.] and that's a logical place to start." She adds, "It's cost effective for brand building to focus on New York. It's more productive initially to get the name out and expand there." Naturally, though, there will be some steep competition in a territory that's already been marked by Christian Louboutin and Nicholas Kirkwood.
· Carlo Pazolini Plots Stateside Expansion [WWD]
· Carlo Pazolini's Shoe-tacular Opens at 543 Broadway in Soho [Racked NY]
· Coming to Soho: Faux Italian Fashion from a Russian Retailer [Racked NY]