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Vendors Can Pay What They Wish in Rent at This Brooklyn Pop-Up

The Domino Sugar Factory via <a href="http://www.flickr.com/photos/grimsanto/6113827581/">Grim Santo</a>
The Domino Sugar Factory via Grim Santo

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The new owners of the Domino Sugar Factory are going to great lengths to appease Williamsburg residents before turning the antique building into a housing development. Across the street on Kent Avenue is a big empty lot, and Two Trees Management Co. plans to turn it into a pop-up market with pay-what-you-wish rent. The company is accepting proposals from vendors through January 31st, and whoever has the best idea gets the space for a minimum of one year, and gets to choose how much they'll pay to be there.

Two Trees said they're open to just about anything, as they told the Brooklyn Paper, "We're looking for art or recreation or a market or food, the kind of uses that will be popular with a wide range of residents." The chosen vendor will have to pay a few fees, though—like cleaning, taxes, and an insurance deposit—so it's not totally almost-free. However, it's not very likely Two Trees is going to make much money from the venture, so why bother? They add: "We're new to the neighborhood and eager to make a good impression."
· Sweet and low! That's the rent if you want to open next to Domino [BP]

Kent Ave & S 3rd Street Brooklyn, NY