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Critical Shopping

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In this week's edition of Critical Shopper, Alexandra Jacobs went to the West Elm Market in Brooklyn. She writes that overall, the market imagines a "can-do customer with endless unsupervised hours to devote to backyard chickens and victory gardens, pie crusts and piles of laundry. Even the preprinted list pads on offer read 'Do Your Chores,' as if that customer lived in a sod house on the banks of Plum Creek rather than in a $1,000-per-square-foot loft apartment overlooking the East River." [NYT]