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If you thought Manhattan's French retail invasion was slowing down, think again. Yesterday's Scouting Report from the New York Times is riddled with opening news—in the next few months, everyone from Sandro to Zadig & Voltaire will open new stores, along with stateside newcomers such as IRO and Vanessa Bruno. Read on for the full list (which also includes a hint from Carven...)
The new Soho outpost at 150 Spring Street opens today, just doors away from Maje's spot at 145 Spring Street. Currently, that means the brand now occupies four storefronts in Manhattan, including the recently opened Madison Avenue store.
And speaking of Madison Avenue, Maje's impending uptown store is slated to bow in March—slightly behind the schedule of its sister store, but still bring its total count up to four as well.
3. Vanessa Bruno
In November, Vanessa Bruno announced plans for a pop-up shop in Soho. The Times confirms the address, 131 Greene Street, and adds that the space will feature other third-party vendors, like Dyptique and Ladurée. If all goes well, a permanent store should hopefully follow—as the company recently hinted that the shop is "the first step before we open a standalone store in New York."
4. Zadig & Voltaire
Even though there's already a location on Mercer Street, Zadig & Voltaire is looking to plant another store in Soho—specifically, in the former home of Gourmet Garage at 453 Broome Street. That should arrive sometime this summer.
And since the French appear to really love consistency, IRO will also open its first U.S. location in Soho this March. In the meantime, you can find them at a slew of other retailers, like Saks, Barneys, Scoop, and Intermix.
Contrary to previous reports, which claimed that Carven's first U.S. store would arrive in Soho, the Times says that will actually be somewhere uptown. No specific address, or even five-block radius, has been hinted at, but Madison Avenue is looking like a pretty safe bet. But who knows? Maybe we're getting two.
And for good measure, the article incudes Joie, the U.S. based "Parisian-chic-by-way-of-Southern California label." The brand's new Meatpacking store at 429 West 14th Street is now open.
· Scouting Report [NYT]
· Checking In on Manhattan's French Retail Invasion [Racked NY]