It's been a long time coming, but the designers behind Badgley Mischka have finally found a location for their first New York City store. WWD writes that the townhouse boutique will open in April at 24 East 64th Street, which most recently was home to a Pucci before the brand moved further uptown.
The space is meant to mimic a "luxe private home," and will incude three key areas: a bridal salon next to the garden, the main floor collections (which run the gamut from ready-to-wear to the brand's diffusion line to accessories), and a VIP area. The later department will be perched high on the third floor, in order to "ensure privacy."
· Badgley Mischka to Open First New York Store [WWD]
· Pucci Moving the Print Party Further Up Madison Avenue [Racked NY]
· Badgley Mischka [Official Site]