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Benetton's Pop-Up Shop Is Full of NSFW Mannequins

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A few weeks ago, Benetton announced that it would be opening a Soho pop-up shop featuring "knit-covered dolphins" and "sex positions." Even by the standards of Fashion Week press releases, this was confusing. But the store opened yesterday, and lo and behold, it is indeed filled with dolphins and sex positions, as well as hundreds of Fair Isle sweaters.

Allow us to explain. The shop, dubbed the Art of Knit, is supposed to introduce customers to a newer, brighter Benetton—one that feels like 2012 even as it holds on to its knitwear roots. To that end, Benetton's designers have commandeered a 2,200-square-foot former garage on Crosby Street just south of Houston and stocked it with pullovers and contemporary art.

Both the sweaters and the artwork come in a palette of 12 key colors ranging from magenta to mustard to sea-foam green. The standout pieces are sculptures from a collection called Lana Sutra by Cuban-born artist Erik Ravelo, who works out of Benetton's FABRICA arts center. Each one involves a yarn-wrapped couple demonstrating a complicated embrace. (There's even a pair getting frisky on the roof outside.)

Benetton's plan is to change up the installations every few weeks, in order to lure people back as the weather gets colder. They'll also be hosting events—knitting classes are one possibility—throughout the fall, wrapping up in December, when the store closes for good.
· The Top Ten Pop-Up Shops of Fashion's Night Out [Racked NY]
· Benetton [Official Site]