clock menu more-arrow no yes

Filed under:

The New Mom-and-Pops

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Brooklyn is full of indie boutiques run by couplesmom-and-pop shops where Mom used to work for Barneys and Pop has a degree from the Institute of Culinary Education. It sounds like a pretty dreamy existence, but several couples interviewed by the Times said that it's actually a lot of work. "Merchandising is probably where it gets the hardest because it's more sensitive," says Gillette Wing of Atlantic Avenue antique shop Holler & Squall. After all, it's hard to tell your spouse you don't like their taste. [NYT]