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Where This Freelance Fashion Writer Shops For Saris

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New York City has more stores than anyone could physically tackle, but somehow we always keep returning to the usual suspects. To break out of the rut, we've asked some local shopping and fashion gurus to provide their hidden retail gems—those unique stores around our fantastic city that we might not all know about. Cue the Beatles: We're about to get a little help from our friends.


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Joanna Rodger is a freelance fashion editor, writer, and consultant for clients like Amazon.com, DVF, and Stylelist. She's worked at Harper's Bazaar, Glamour, and Style.com (where she was the fashion editor for four years) and most recently, she was the editorial director at Ford Models during their brief fling with a media division. A self-proclaimed packrat, Rodger's favorite spot to shop is Hello Sari on the LES.

One shop that I've been hitting lately is Hello Sari on Broome Street near Allen Street. It's stocked floor-to-ceiling with colorful, jingling finds from Pakistan, India, Morocco and so on—perfect stuff for urban bohemians, or packrats. I come here mostly for simple cotton and silk kurtis, which have become my summer staples: white cotton for the beach, black cotton en route to the gym and errands, and colorful or embellished silks for evening.
Of course, they also carry an endless selection of gorgeous saris. I bought a beautiful sky blue one with metal embroidery several years ago, but then couldn't figure out how to wear it. Just as I was about to banish it from my closet for lack of use, I was invited to a traditional Indian wedding. I wrapped and belted it over an emerald green chiffon cocktail dress and voila! Now that sari is one of my favorite evening pieces.
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Hello Sari

261 Broome Street New York, NY 10002