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For its first venture into stand-alone retail in New York City, Michigan shoe brand Wolverine picked a temporary space in Nolita, then turned it into a woodsy hunting den with the help of the vintage gurus behind BKLYN Dry Goods. The store carries Wolverine boots alongside merchandise from brands with a similar heritage aesthetic, like Filson, Left Field, and Tellason. Despite the masculine atmosphere, it's fully co-ed. Samantha Pleet's photo-print dresses hang in the back above her own line of Wolverine boots, and there's also a jewelry section curated by Jessica Goldfond of the Shiny Squirrel.
The BKLYN Dry Goods guys sourced many of the decor elements—like the industrial ceiling fans and the wood covering the walls—from Wolverine's own now-closed tannery. Even the curtains on the dressing room in back are held up by metal rings that were once part of a leather stretching apparatus.
The effect is warm and cozy, and will probably feel even more welcoming come winter. (The store plans to stay open through February.) Be sure to say hi to Bodie, the store pug. Despite the unusual spelling, he's named after Patrick Swayze's character Bodhi in Point Break, and he seems to be just as chill.
· Samantha Pleet's New Shoes Are Named After Famous Women [Racked NY]
· The Top Ten Pop-Up Shops of Fashion's Night Out [Racked NY]
· Wolverine [Official Site]