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Three Uptown Openings: Belstaff, Dior Homme, Juliette Longuet

Inside Belstaff via <a href="http://www.wwd.com/retail-news/designer-luxury/belstaffs-first-us-store-lands-on-madison-ave-6254801">WWD</a>
Inside Belstaff via WWD

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By our count, the month of September brings 17 major store openings—and that's not including already-open shops that held big launch parties this month, like Christian Siriano in Nolita. As always, much of the turnover takes place in Soho, but uptown certainly isn't missing out on the action. Three debuts from this morning's news:

1) Belstaff, 814 Madison Avenue. This British brand specializes in high-end motorcycle gear, which they've been selling since 1924. (They claim to have invented the waxed cotton jacket.) The company relaunched in 2011, and they're kicking off a big expansion push with their first U.S. store, which opens today at Madison Avenue and 68th Street. Don't be fooled by that masculine interior: There's plenty of womenswear for sale.


Dior Homme via WWD

2) Dior Homme, 17 East 57th Street. After a five-month renovation, this space re-opened on Saturday. Not only is it bigger, but it stands out more, too, since the company added a new facade fitted with LED lights. They've also built a passageway between the men's shop and the women's store next door. Meanwhile, the temporary Dior Homme in Soho, which was initially intended as a place-holder during the renovation process, just extended its lease. It will remain at 133 Greene through 2021.

3) Juliette Longuet, 153 E. 70th Street. The French-born designer opens her first boutique in a two-story townhouse on September 13th. The space feels "very Parisian," she tells New York magazine, and the fabrics in her collection come from Europe, but all of the clothing is made right here in New York City.

· Belstaff's First U.S. Store Lands on Madison Ave. [WWD, subscription req'd]
· Dior Homme Reopens in NYC [WWD, subscription req'd]
· French Twist [NYMag]


Belstaff

814 Madison Avenue New York NY