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When Honey in the Rough opened on Rivington Street six years ago, it did so as a dress destination, and since then, owner Ashley Hanosh has kept it stocked with effortless, feminine frocks for all types. Now, she's decided to add separates, as a treat to her longtime customers who have probably bought enough dresses to last a lifetime over the past few years.
The store now carries everything from T-shirts to blouses and pants to skirts, from designers like Tsumori Chisato, Samantha Pleet, Emma Cook, Suzanne Rae, Peter Jensen, and more. Ashley explained to us that with the new offerings, she hopes the boutique feels like "getting ready to go out in your best friend's apartment—a warm, comfortable environment to get dressed up in." If, that is, you're fortunate enough to have a friend with impeccable taste and various sizes to choose from.
· Honey in the Rough [Official Site]