WWD"> clock menu more-arrow no yes mobile

Filed under:

The World's First Stand-Alone MM6 Opens Today on Bleecker

Images via <a href="http://www.wwd.com/retail-news/designer-luxury/margiela-opens-first-mm6-store-6138966">WWD</a>
Images via WWD

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Maison Martin Margiela's lower-priced MM6 label joins the Bleecker Street mall today. Up until now, New Yorkers who wanted to shop the line could find it at Margiela stores (like the one four blocks away on Greenwich Street) as well as boutiques like Bird and department stores like Saks. But this is the only freestanding MM6 store—and it will stay that way until MM6 launches in Paris this winter.

As Women's Wear Daily describes it, the 500-square-foot space is a tiny Coney Island of contemporary style. The storefront "houses a mirrored, labyrinthine neon light installation," while the lone changing room is surrounded by "a similar fun-house mirror arrangement envelops the single changing room." The floor might look concrete in the photo above, but it's actually a carpet designed to look like the sidewalk. And staffers can rearrange a set of movable pressed tin shelves to show off the merchandise in different ways.
· Margiela Opens First MM6 Store [WWD, subscription req'd]
· Maison Martin Margiela's MM6 Line Is Coming to Bleecker Street [Racked NY]


363 Bleecker Street, New York, NY 10014 (646) 664-1655 Visit Website


363 Bleecker Street New York NY