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Saint James, a French nautical brand that could single-handedly keep all of New York City in stripes, has relocated to 319 Bleecker Street from Madison Avenue. The company explained to WWD that moving downtown was their next most logical move, since that's where most of their customers—"artists and young people"—live.
According to the brand, the new location is meant to make you feel like "you're on the French Riviera and it's been there for centuries—but modern as well." Decorations include reclaimed driftwood, a hanging life preserver, and photos documenting the brand's 120-year history. The new boutique also stocks the men's and women's clothing and accessories collections alongside limited-edition items. If you're looking for the special capsule collection they just did with Barneys, you'll have to head back uptown for that.
· Saint James Opens West Village Store [WWD]
· Saint James [Official Site]